White papers

We want to provide you with all the resources you need to benefit from programmatic advertising. Below, you will find white papers, guides, and strategies to help you make the most informed decisions and get the best out of your campaigns!

A brief history of digital advertising

We often forget but digital advertising only appeared 2 decades ago – how did such a young industry grow so rapidly to become what it is today? Download this white paper to find out!

Black Friday 2018 Digital Strategy

The 2017 Holiday season generated $108 billion in online sales revenue, a third of which was generated in November solely. During that period of time, 54,3% of website visits came from mobile devices, and 36.9% of revenue were made with the same device. 2016 was a record-breaking year for mobile, and those numbers prove that 2017 definitely followed into that trend.

Holiday Advertising Strategy 2018

According to Deloitte’s 2017 holiday retail survey, 54% of people complete their holiday shopping in December. A Google study also shows that 2 out of 3 December shoppers are open to shopping from new retailers in 2018, which means there’s a huge opportunity for advertisers to gain new clients. During a time when competition for consumers’ attention is fierce, we wanted to give you as much of an advantage as possible.

Black Friday 2017 Digital Strategy

In 2016, Black Friday was projected by Adobe to reach $3.05 billion in online revenue – in actual fact, this projection was surpassed by nearly $300 million and hit an all-time record of $3.34 billion, making it the first year to generate more online sales than in-store. Get ready for Black Friday 2017 with district m’s programmatic advertising strategy.

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